Commitments, ambitions and missions
- “Guarantee nutritional benefits” through “a healthy agriculture from the field to the fork that respect the earth, the crop, in order Humans eat better”.
- “Well feed Humans”: Bleu-Blanc-Cœur approach is founded on a strong scientific base with over 320 scientific publications and 5 Humans clinical trials.
- « Well feed animals »: We provide a well-balanced diet for the animals, based on bring back crops with a high nutritional interest such as grass, horsebean, linseed, alfalfa… Those crops and grains are naturally rich in a large range of nutrients interesting and complementary. They are good for the animals which eat them. With a diversified feed (and not only base on corn and soya), we enhance the nutritional balance in the animal auger.
- « Preserve the environment »: By diversifying the crops (with linseed, horsebean, lupine…), the farmers are integrating some methods good for the biodiversity and the environment. Bleu-Blanc-Cœur is the only approach for reducing GhG emissions from the agriculture recognizing by the United-Nations.
- Communicate over the label, the products and organize the food chain (from the farmers to the consumers)
- A collective approach (a brand which reassure)
- Brand promise:
- A central promise = NUTRITION
- With Collateral benefits
- To organize animal products networks that incorporate plant sources of Omega 3 (fodder, flax seeds, rapeseed, alfalfa etc.) in their feed.
- To help farmers who look for feeding better their animals, working in a differentiated quality frame with objectives and measurements.
- Provide to the consumer food products with a better nutritional value, respecting the earth, the animal, with a price widely accessible.