No, Bleu-Blanc-Coeur is not just a logo!


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Bleu-Blanc-Coeur wants to answer the questions consumers ask themselves. Nowadays, even though they are informed on how to eat better, they still find it difficult to navigate through the different logos and promises that flourish on food products’ packaging.

Behind the Bleu-Blanc-Coeur logo, a strong commitment from the different actors of the food chain (from field to fork) for the soil, animals, and people.

No Bleu-Blanc-Coeur is not just a logo

Bleu-Blanc-Coeur is an association recognized by the French ministries of Environment, Agriculture and Health, aiming to improve the nutritional and environmental quality of our food

It gathers breeders, producers, consumers, scientists, health professionals, chefs and foodservice professionals, to offer high quality products for a better daily diet.

Bleu-Blanc-Coeur identifies food produced through farming methods  respectful of  soils, biodiversity, animals, and people; strong value-added, highly nutritional, tasty and well-balanced products that are ethical, and whose impacts are truly measured.

Bleu-Blanc-Coeur means more quality, more taste, more nutritional density, more environment. It’s proven and measured.

The Bleu-Blanc-Coeur products meet various societal expectations:

✅ An accessible price allowing availability to a greater number of the population

✅ Products good for people, whose nutrition promise is measured and proven

✅ More virtuous production methods, better for animal health and participating in the reduction of our products’ carbon impact 🌍🙏

✅ A revaluation of our essential producers 🤍 accompanying them to work in a differentiated quality frame with objectives and measurements, recreating links with their consumers, and contributing to an upgrade of our agriculture.

So, you too make the Bleu-Blanc-Coeur choice – an approach acting in favor of:

  • THE ENVIRONMENT: Diversifying crops in our fields, improving soil life and our food’s carbon footprint
  • ANIMAL HEALTH: Boosting animal health with proper, balanced, nutrition
  • HEALTHY DIET: Eating well thanks to a wide range of highly nutritional, tasty, well-balanced foods
  • TRANSPARENCY: a food chain offering total traceability with farm to fork audits and tests
  • CIRCULAR ECONOMY: Creating value for our producers and territories, with widely accessible healthy, sustainable food


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